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Think Inside of the Oval.

* Our mobile site is still in progress. For the best experience, visit Odd Oval Studio on desktop.

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Anybody else getting hungry or just us?

This section serves up bold food and beverage designs packed with

flavor, personality, and eye-catching visuals. From restaurant concepts
to tasty packaging ideas, every piece is made to look as if you'd see them
in reality. If you’re someone who judges a product by the packaging first,
you’ll feel pleased here. Expect warm colors, insightful branding, and

designs that make you wish the product was real before you even
finish scrolling.

Food & Beverage

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Brands have a voice, LET THEM SPEAK!

This section highlights a collection of brand identities including apparel, logo designs, icon sets, visual systems, and brand
redesigns. Each project explores how color, typography, and thoughtful
details come together to shape the personality of a brand. Some designs
are bold and vibrant, while others focus on subtle meaning and storytelling
behind every element. Take a closer look and you might just find a project
that sparks your curiosity.

Branding Identity

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Concept. Create. Captivate.

This section brings ideas to life through commmercials. Each concept
reimagines a brand or product and transforms it into a short story designed
to capture attention and emotion. From bold reinterpretations of existing
brands to dazzling video edits, these pieces explore different ways to
communicate a message visually. The final visuals highlight how creativity
and marketing come together to tell compelling stories on screen.

Spec Commercials

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Creative ideas. Real-world results.
 

This section showcases professional work created through client projects and hands-on internship experiences. Each project reflects the balance between strategy, creativity, and purposeful execution to meet personal or real business needs. The work focuses on my ability to create thoughtful solutions that make a strong impact.

Professional Work

Make your brand's 
differences its greatest strength.

- Shanell Edie, Founder & Creative Director

Your next big idea is calling. Shall we pick up?

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