THE LOAF HOUSE
The Loaf House is a café and indoor playground designed for families, located in Suwanee, Georgia, and inspired by the community’s family-oriented culture. The brand incorporates bakery-inspired colors to create a warm and inviting aesthetic that feels playful for children while still appealing to parents. The menu features fresh-baked goods, handcrafted sandwiches, hot beverages, and kid-friendly meals. The Loaf House’s tagline, "Good Food. Warm Hearts. Together Always." reflects its commitment to community, connection, and creating memorable experiences for growing little ones, affectionately known as "little loaves."
The brand’s wordmark features a serif typeface created in Affinity Designer, with the cursive “loaf” integrated between “The” and “House.” Under it, two lines create a rolling pin-inspired design that frames the words “Café & Play.” The icon and animation were illustrated in Adobe Fresco, featuring a green character holding a loaf with a chimney detail to represent the café’s house-inspired concept. All branding assets from the fence billboard to the menu were designed in Affinity Designer and showcased through mockups.
(Have fun exploring The Loaf House!)
How was the brand created?
Primary Logo
Wordmark
The Loaf House Icon Pattern
The Loaf House Café Sign
The Loaf House Gift Card
The Loaf House Fence Billboard
The Loaf House Employee Apron
The Loaf House Branding (Items)
The Loaf House Menu