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SUNDAY YONDER

Sunday Yonder is an Arizona-inspired lifestyle and wellness brand rooted in radiance, simplicity, and intentional living. Inspired by desert sunsets and the open horizon, the brand creates products made with opuntia (cactus fruit), minimal ingredients, and vegan-friendly formulas. The debut collection includes IMMUN-ME™, RADIANT PLUMP™, UNBAG-ME™, SOFTEN-ME™, GOLDEN SANDS™, and FRESH OASIS™. The “-ME” naming style creates a personal connection, reminding customers that each product is designed with them in mind. With a palette of berry-inspired muted tones, Sunday Yonder blends warmth and elegance into a modern wellness aesthetic. Its tagline, "Where Radiance Meets the Horizon.", reflects the feeling of glow, beauty, and desert vibes.

The typography uses a clean sans serif font that reflects the brand’s desert aesthetic. The logo features two bold capital letters, S and Y, connected by a canyon illustration (Adobe Fresco) representing Arizona within the lower curve of the S. The icon set was hand-drawn in Fresco as well to reinforce the desert theme. The billboard promotions, flyers, and discount advertisements were created in Canva, while the products and overall design system were developed in Affinity Designer and presented through mockups.